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This web site pno.com.au has the following on the web page, "PNOs insurance solutions make commercial sense and deliver business protection." We saw that the webpage also said " As a privately owned and niche focused insurance broker,." It also said " PNOinsurance has earned a reputation as critical partner and advocate. For business owners and entrepreneurs across Australia since 1977. PNOinsurance provide solutions for a myriad of transport clients ranging from owner-drivers to large transport companies with extensive fleets. After completing his university studies, John commenced his career. He has worked in Bri." The header had Insurance as the highest ranking optimized keyword. It is followed by which isn't as ranked as highly as Insurance.